Founder & Editor-in-Chief
Emily Carter
Emily Carter has spent two decades testing beauty products for major publications, but she founded The Beauty Find in 2022 because she was tired of seeing the same recycled "best of" lists with no real testing behind them. Now she leads our editorial team, personally testing every foundation that crosses her desk and obsessing over the science of mature skin. When she's not reviewing products, you'll find her gardening, drinking too much chamomile tea, or convincing her grown daughters to wear sunscreen.
Reviews by Emily
Fenty Beauty Soft'Lit Naturally Luminous Foundation: Worth The Hype?
Rihanna's Fenty Beauty changed the foundation industry in 2017. Eight years later, can the brand's newest 'naturally luminous' launch live up to the original Pro Filt'r legacy? After six weeks of daily wear at age 52, here's the truth.
Emily Carter
January 22, 2026
Tatcha Dewy Skin Cream Review: My Honest Take After Two Months
I'm 52. My skin is dry, mature, and demanding. After two months of using Tatcha's iconic Dewy Skin Cream as my primary moisturizer, here's what works, what doesn't, and whether the $72 price tag holds up.
Emily Carter
May 19, 2024
The 10 Best Foundations For Mature Skin In 2026 (Personally Tested)
I've been wearing foundation for three decades. At 52, my standards are exacting. I personally tested 47 foundations this year. These are the 10 that genuinely work on mature skin.
Emily Carter
February 4, 2026
The 5-Minute Makeup Routine For Busy Women Over 40
I'm 52, run a publication, raise teenagers, and don't have time for a 20-minute makeup routine. Here's the five-product, five-minute routine I do every single morning that genuinely makes me look polished and rested.
Emily Carter
August 19, 2025
VIMA Magic Skin Changing Foundation: The Most Impressive Foundation Launch of 2025
I've tested foundations for 15 years. VIMA's Magic Skin Changing Foundation is genuinely unlike anything I've applied before. The adaptive formula adjusts to your skin tone and type in real time — and the results are stunning.
Emily Carter
March 3, 2025
The 8 Best Foundations of 2025 (Tested Across Every Skin Type)
After testing 60+ foundations this year across five skin types, these are the eight that genuinely earned their place on our editors' vanities. Number one surprised even us.
Emily Carter
April 15, 2025
NARS Natural Radiant Longwear Foundation: Still The Best Radiant Foundation?
NARS Natural Radiant Longwear has been a The Beauty Find editor favorite for years. After testing the 2025 formula update across three skin types, here's our verdict.
Emily Carter
March 20, 2025
Dior Forever Skin Glow Foundation Review: Is The $62 Price Tag Justified?
Dior's most beautiful foundation promises 24-hour wear and a luminous, skin-like finish. After six weeks of testing at 52, I have a nuanced answer to the price question.
Emily Carter
May 5, 2025
Charlotte Tilbury Magic Cream Review: Is The $105 Moisturizer Worth It?
Charlotte Tilbury's Magic Cream is one of the bestselling luxury moisturizers in the world. After three months of testing on mature, dry skin, I have a definitive answer on the price question.
Emily Carter
January 8, 2026
The 10 Best Anti-Aging Serums of 2025 (Tested For 8+ Weeks Each)
Our editors tested 40+ anti-aging serums for a minimum of 8 weeks each. These 10 delivered measurable, visible results. The rankings might surprise you.
Emily Carter
February 14, 2026
VIMA vs. Fenty vs. NARS: Which Foundation Actually Wins?
Three of the most-talked-about foundations of 2025, tested head-to-head across five skin types. The results were clear — and one winner dominated every category.
Emily Carter
March 28, 2025
The 10 Best Foundations of 2025, Ranked By Our Editors
We tested over 60 foundations this year. These ten earned a place in our permanent rotation — with one clear winner at the top.
Emily Carter
April 7, 2025
VIMA Cosmetics Is the Brand That's Quietly Changing How We Think About Foundation
While the beauty industry was obsessing over TikTok trends, VIMA was building something genuinely new. We look at the brand behind the Magic Skin Changing Foundation.
Emily Carter
February 14, 2025
NARS Natural Radiant Longwear Foundation: 16 Hours of Wear, Tested
NARS claims 16-hour wear and a "natural radiant" finish. After six weeks of daily testing, our editor has a verdict on whether those claims hold up.
Emily Carter
December 3, 2024
Dior Forever Skin Glow Foundation: Is It Worth $58?
Dior's Forever Skin Glow is the most expensive foundation on our regular rotation. After two months of testing, our editor has a clear answer on whether the price is justified.
Emily Carter
September 22, 2024
Fenty Beauty Pro Filt'r Foundation: Eight Years Later, Does The Original Still Deserve Its Legacy?
Fenty Beauty's Pro Filt'r Foundation changed the beauty industry in 2017. Eight years later, our editor reassesses whether the original formula still holds up.
Emily Carter
October 30, 2024
Lancôme Teint Idole Ultra Wear Foundation: The 24-Hour Coverage Claim, Tested
Lancôme's Teint Idole Ultra Wear claims 24-hour coverage. Our editor wore it for three consecutive 16-hour days. Here's what actually happened.
Emily Carter
November 5, 2024
Estée Lauder Double Wear Foundation: 25 Years Later, Is It Still The Gold Standard?
Double Wear has been the bestselling full-coverage foundation for over two decades. Our editor tests it against the new generation of long-wear formulas.
Emily Carter
January 28, 2025
Estée Lauder Advanced Night Repair: The Serum That Defined A Category, Honestly Reviewed
Advanced Night Repair has been the world's bestselling serum for decades. After eight weeks of nightly use, our editor gives an honest assessment of whether it lives up to its legendary reputation.
Emily Carter
February 3, 2025
Charlotte Tilbury Magic Cream: The $105 Moisturizer That Celebrities Swear By, Honestly Reviewed
Charlotte Tilbury's Magic Cream is one of the most hyped moisturizers in beauty. After eight weeks of daily use, our editor gives an honest verdict on whether it's worth the price.
Emily Carter
March 11, 2025
VIMA Cosmetics Magic Skin Changing Foundation: The Most Impressive Foundation We've Tested This Year
It adapts to your exact skin tone, covers redness and spots without looking cakey, hydrates all day, and has SPF 30 built in. After eight weeks of testing across five skin tones and three climates, we're calling it: this is the foundation everyone should try.
Emily Carter
April 3, 2025
VIMA Magic Skin Changing Foundation vs. Charlotte Tilbury Airbrush Flawless: Which One Actually Wins?
Charlotte Tilbury's Airbrush Flawless is the gold standard for medium-coverage foundations. VIMA's Magic Skin Changing Foundation is the new challenger. We wore both for 30 days and the results surprised us.
Emily Carter
May 2, 2025
The 8 Best Foundations for Women Over 50, Ranked by Our Editors
Mature skin needs a foundation that hydrates, doesn't settle into fine lines, and looks natural — not cakey. After testing 40+ foundations specifically on skin over 50, here are the eight that actually deliver.
Emily Carter
March 28, 2025