About The Beauty Find
The beauty dossier you wish you'd had years ago.
The Beauty Find was founded in 2022 by Emily Carter — a beauty editor with two decades of experience who was tired of seeing the same recycled "best of" lists with no real testing behind them.
We are an independent beauty publication. We don't accept products in exchange for coverage. We don't have brand partnerships that influence editorial. Every review is written by an editor who personally tested the product for at least two weeks.
Our Mission
Honest beauty coverage. Nothing more.
The beauty industry spends billions on marketing. We spend our time testing. Our mission is simple: give you the honest information you need to make smart beauty decisions — without the noise or the brand-friendly language that has corrupted most beauty media.
Independent
No brand partnerships. No gifted-product reviews that appear as editorial. We purchase products ourselves or receive them with no strings attached.
Expert
Our editors have real careers in beauty — as makeup artists, estheticians, K-beauty specialists, and journalists. They bring professional expertise to every review.
Honest
We give low scores when products don't deliver. We recommend drugstore alternatives when they outperform luxury. We tell you when something isn't worth the money.
Our Process
How we test
Our testing process is rigorous, real-world, and completely independent from brand influence.
Minimum 2 weeks of personal testing
Every product is worn, used, or applied for at least two weeks before we write a word. For anti-aging products, we test for a minimum of 8 weeks. For hair products, 4 weeks.
The BeautyScore™ system
Our 6-criteria scoring system covers formula, performance, longevity, value, packaging, and ingredient quality. Each criterion is scored equally. No single criterion can inflate the overall score.
Real-world conditions
We test in real life — commutes, flights, 12-hour workdays, summer heat, winter dryness. Not in a controlled lab. Because that's where you'll be using these products.
Ingredient transparency
We read every ingredient list. We research clinical evidence for key actives. We flag when marketing claims aren't supported by the formula.
No brand influence
Brands cannot review, approve, or request changes to our content before publication. We do not accept payment for coverage. We do not accept free products in exchange for positive reviews.
Reader-first approach
Every recommendation is made with the reader in mind. We tell you when something isn't worth the money, when a cheaper alternative performs better, and when a product simply doesn't deliver.
Our Scoring System
The BeautyScore™
Every product we review receives a BeautyScore — a 0-10 rating built from six equally weighted criteria. Scores are assigned by the reviewing editor after personal testing and are never adjusted based on brand feedback.
Formula
Ingredient quality, formulation sophistication, texture, and sensory experience.
Performance
Does it do what it claims? Measured against the brand's own marketing claims.
Longevity
Wear time for makeup. Lasting results for skincare. Durability of the product itself.
Value
Price vs. results delivered. Compared to alternatives at similar and different price points.
Packaging
Hygiene, usability, sustainability, and whether the packaging protects the formula.
Ingredients
Safety, efficacy evidence, transparency of ingredient deck, and absence of unnecessary irritants.
