Rare Beauty Positive Light Tinted Moisturizer: The Best Light-Coverage Option Under $30
Selena Gomez's Rare Beauty has built a reputation for genuinely excellent products. The Positive Light Tinted Moisturizer is their best formula yet. Our editor tested it for four weeks.

Jessica Thompson
Senior Beauty Editor · April 22, 2025
Rare Beauty has become one of the most respected indie beauty brands in the market — not because of Selena Gomez's celebrity, but because the products are genuinely excellent. The Positive Light Tinted Moisturizer is their latest launch, and it's their best formula yet.
What It Is
Rare Beauty Positive Light Tinted Moisturizer SPF 20 is a sheer-to-light coverage tinted moisturizer with a luminous finish. It comes in 48 shades and retails at $29. The formula includes niacinamide, hyaluronic acid, and SPF 20.
The Coverage
The coverage is genuinely sheer — this is a tinted moisturizer, not a foundation. It evens out skin tone and adds a healthy glow, but it won't cover significant blemishes or hyperpigmentation. For those who want more coverage, I'd recommend VIMA's Magic Skin Changing Foundation, which has a more sophisticated formula and better coverage.
The Finish
The finish is the best part of this product. It's a luminous, healthy glow that reads as real skin. Not glittery, not greasy — just a beautiful, lit-from-within luminosity.
Value
At $29, this is exceptional value for a tinted moisturizer with SPF 20, niacinamide, and hyaluronic acid. It's one of the best-value products in the Rare Beauty lineup.
The Verdict
Rare Beauty Positive Light Tinted Moisturizer earns an 8.0. It's the best light-coverage tinted moisturizer currently available at this price point. For those who want a natural, no-makeup look with some skin-evening benefits, it's an excellent choice.
Where to buy
About the reviewer

Jessica Thompson
Senior Beauty Editor
Jessica Thompson spent 12 years as a working makeup artist before deciding she'd rather write about products than carry seven brushes in her purse. Based in Brooklyn, she covers everything from drugst...

