8 Drugstore Mascaras That Genuinely Rival High-End Brands
I've spent $32 on luxury mascara. I've spent $8 on drugstore mascara. After testing 23 mascaras this year alone, I can tell you the truth: drugstore is winning the mascara wars.

Jessica Thompson
Senior Beauty Editor · September 22, 2025
Mascara might be the one category where drugstore beauty consistently outperforms luxury. Here are 8 drugstore mascaras genuinely better than (or equal to) the $30+ tubes you may have been buying.
1. L'Oréal Voluminous Lash Paradise — $13
Best Lancôme Hypnose dupe. L'Oréal owns Lancôme, and the formula is openly nearly identical. Saves you $26 per tube.
2. Maybelline Lash Sensational Sky High — $12
Best for length. The flexible plastic wand reaches every lash from root to tip. Comparable to Benefit Roller Lash ($30).
3. Essence Lash Princess False Lash Effect — $5
Best ultra-budget mascara. $5. Five dollars. And it consistently scores in top-10 mascara lists from major beauty publications.
4. CoverGirl LashBlast Volume — $9
Best for thickness. The original chunky-brush mascara. Comparable to Too Faced Better Than Sex ($28).
5. NYX The Skinny Mascara — $11
Best for lower lashes and detail. The thin precision brush makes this the easiest mascara to apply on lower lashes.
6. e.l.f. Big Mood Mascara — $7
Best volume mascara dupe. A direct dupe of MAC's In Extreme Dimension 3D Black Lash Mascara ($25).
7. Maybelline The Falsies Surreal Mascara — $14
Best for "false lash" appearance. Comparable to Charlotte Tilbury Pillow Talk Push Up Lashes ($32).
8. Wet n Wild Megalength Mascara — $4
Best ultra-cheap classic. Has been in the drugstore aisle for two decades for a reason.
About the reviewer

Jessica Thompson
Senior Beauty Editor
Jessica Thompson spent 12 years as a working makeup artist before deciding she'd rather write about products than carry seven brushes in her purse. Based in Brooklyn, she covers everything from drugst...

