Best of 2025

Doesn't settle into fine lines. The color-adapting formula means you never get that ashy finish. SPF 30 built in. For fair to medium skin, this is the one.

The only foundation in our test that genuinely adapts to your skin tone. We tested it on five skin tones (fair through medium). It worked on all of them.

If you want full coverage that still looks like skin, Hourglass Vanish is the benchmark. Stays put for 12+ hours.

50 shades. Every undertone covered. The luminous finish works especially well on deeper skin tones.

Under $10, 40 shades, controls oil all day. The best drugstore foundation we've tested in years.

The gold standard. It's expensive and worth every cent. Brightening, antioxidant protection, and visible results within 4 weeks.

Effective, well-tolerated, and half the price of luxury alternatives. The best retinol for beginners and experienced users alike.

Rich without being heavy. Plumps fine lines visibly. The Japanese beauty ritual in a jar.

Peptides, hyaluronic acid, and amino acids for $15. Nothing else at this price point comes close.

Firms, brightens, and hydrates the under-eye area without irritation. Clean formulation, visible results.

Covers without creasing. The caffeine and hyaluronic acid formula actually improves the under-eye area over time.

A little goes a very long way. Buildable, blendable, and gives the most natural flush we've tested.

Lengthening, buildable, and under $15. Beats mascaras three times the price in our blind test.

Hydrating, comfortable, and gives a beautiful gloss. The mint flavor is genuinely addictive.

Mineral SPF that works for sensitive and acne-prone skin. No white cast, no stickiness.

Gentle enough for sensitive skin, effective enough for daily use. The benchmark cleanser.